The Hard Way Mask
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Get your The Hard Way Mask for COVID-19 HQ here. Breathable and a good fit.
ABOUT THE HARD WAY:
THE HARD WAY began as the brainchild of vocalist ERIC JEFFREYS (formerly of the Boston band EXPOSE) who, after moving to Los Angeles, sang in several local Hollywood hard rock & metal bands over the years.
By chance in late 2009, Eric crossed paths with guitarist, JOE DROCK who was a working with several acts ranging from rock, metal, classical, alternative & even jazz, live & in the studio. The two hit it off immediately & decide to go in & record a song Eric had written called, Alone. During preproduction, they worked up the song & built upon it until it began to take on a life of its own. Impressed with the outcome of their first endeavor, the two embarked on another tune & another, to strikingly similar results.
With the addition of Swedish guitarist JOHN HULDT (also of the band AMPORA), a whole new dimension was added to the live performances. John is an extremely accomplished “in demand” player and is currently teaching the advanced rock classes at LA Music Academy. He further does clinics, tours, plays locally with several bands and performs regularly in Europe. John has won several talent competitions and most notably was one of the top 6 finalists in Lee Ritenour’s 6 string theory competition in 2011 and was awarded “Guitar Player of the Year” in the 2012 South Bay Music Awards.
The next ingredient in THE HARD WAY sound comes from the versatile TIM LUCE. Known for his work with ALCATRAZZ, MICHAEL SCHENKER. As well as performing live with ROGER DALTREY, original members of KISS, etc. Tim is also known throughout the industry for his incredible singing voice & a long list of engineering & producing credits.
Once they saw where this was headed, they needed a solid, versatile timekeeper to hold all this together & give it the punch it really deserved. Enter BOBBY ROCK, a high energy thump-master who is best known for his work with LITA FORD, VINNIE VINCENT INVASION, HARDLINE, SLAUGHTER, GARY HOEY and many others. Bobby’s true sense of style, rhythm & thunder took THE HARD WAY to go to the next level.
TOGETHER THE HARD WAY HAS BECOME UNSTOPPABLE!!!
They have since performed at the Sunset Strip Music Festival, The Rainbow Anniversary Party & have also shared the stage with….
That Metal Show
Joe Lynn Turner (Rainbow/Yngwie Malmsteen)
Michael Monroe (Hanoi Rocks)
Stephen Pearcy (RATT)
Gilby Clarke (GNR)
Ritchie Kotzen (Poison/Mr Big)
Enuff Z’ Nuff
Dizzy Reed (GNR)
And many, MANY, MANY others. . .
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